Website Design & Setup (Your anchor service) Squarespace builds Professional layout and structure Forms and integrations Launch-ready delivery

Database & CRM Cleanup and Setup

Contact list cleanup

Imports and integrations

Ongoing data hygiene (via retainer)

  1. Website Design & Setup

  2. Database & CRM Cleanup and Setup

  3. Graphic Design (digital only, brand-consistent)

  4. Short-Form Video Editing

  5. Content Creation (systemized, retainer-based)

  6. Ongoing Support Retainers

  1. Google Sheets or Excel

  2. Squarespace Forms

  3. Airtable

  4. Mailchimp

  5. HubSpot (free tier)

  6. Constant Contact

  7. Simple association CRMs (Wild Apricot, MemberClicks, Neon)

RETAINERS

“Most clients ask me to stay on monthly to keep things running smoothly. If that would be helpful, I offer a care plan.”

Website & System Care (Core Retainer)

What it includes (monthly):

  • Minor website edits (text swaps, page updates)

  • Form checks and fixes

  • Plugin or platform upkeep

  • Contact list hygiene

  • Light CRM updates

  • Monthly system check

What it excludes:

  • New page builds

  • Rebrands

  • Content creation

  • Emergency response

Price:

  • $350–$500/month

Graphic Design

(Brand-Consistent Only)

Website graphics

  • Event flyers

  • Social media templates

  • Email graphics

  • Brand kits (fonts, colors, layout rules)

What you do not offer:

  • Logos from scratch

  • Unlimited revisions

  • “Make it pop” guesswork

Price:

  • Project based ($300–$1,000)

  • Or bundled into retainers

“Design that supports your systems and messaging.”

THE ADD-ON AS A PACKAGE

Contact & System Cleanup

What’s included:

✔ Audit of existing contacts or member list
✔ Removal of duplicates
✔ Standardized fields (name, email, phone, org, role)
✔ Import into one clean system
✔ Form integration (website → list)
✔ Basic tagging or segmentation
✔ Written handoff instructions

RETAINERS

Data & Operations Support (High-Value Retainer)

This is where you shine.

What it includes:

  • Contact and member list maintenance

  • Deduplication

  • Monthly exports or reports

  • Uploads or imports

  • Tagging and segmentation

  • Cleanup after events or campaigns

Deliverable:

  • “Your data stays clean and usable.”

Price:

  • $600–$1,200/month

Most organizations are thrilled to pay this because nobody else wants to touch it.

Video Editing (Short-Form, Purpose-Driven)

What you offer:

  • Short-form edits (Reels, Shorts, TikTok)

  • Captioned videos

  • Branded intro and outro

  • Simple cuts, polish, and pacing

What you don’t offer:

  • Long-form cinematic edits

  • Content ideation therapy

  • Same-day rush work

Pricing examples:

  • $75–$150 per short video

  • Or monthly batch (8–12 videos): $600–$1,000

This pairs beautifully with retainers.

Content Creation

(SYSTEMIZED, NOT CHAOTIC)

This is where most creatives burn out. You won’t.

You are offering structured content support, not “be my social media person.”

What this includes:

  • Content calendars

  • Captions

  • Repurposing existing material

  • Posting support (optional)

  • Analytics summaries (light)

What it excludes:

  • DMs

  • Community management

  • Emotional brand voice workshopping

Price it as a retainer only:

  • $500–$1,500/month depending on scope

“Consistent content without the mental load.”

RETAINERS

Executive Support Without the Title (Elite Option)

This is for nonprofits or small orgs that need competence, not ego.

What it includes:

  • Backend system oversight

  • Light tech troubleshooting

  • Vendor coordination

  • Process documentation

  • Calm presence when things break

What it excludes:

  • HR

  • Accounting

  • Emotional labor

Price:

  • $1,500–$2,500/month

One of these replaces multiple small clients.

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